Phase 1: IGNITE – Let's Get Started

Commencing November 2025

Focus: Establishing leadership and governance foundations

Key Actions:

• Form the Experience Bridgetown Greenbushes Subcommittee.

• Apply for project funding.

• Map key tourism stakeholders and launch public awareness campaigns.

• Identify cultural partnerships with Noongar Elders.

Our Time Line

Phase 2: DESIGN – Co-Create Blueprint

July 2026 – June 2027 (or upon securing funding)

Focus: Community engagement and strategy development.

Key Actions:

• Host Community Visioning Forums and thematic workshops (wellness, heritage, creativity).

• Conduct a Visitor Economy Audit to assess assets and growth opportunities.

• Draft the core Blueprint framework and develop a brand narrative.

Phase 3: LAUNCH – Strategy in Action

Commencing July 2027 (or sooner if possible)

Focus: Formalizing and publicizing the vision

Key Actions:

• Publish the final document endorsed by the Chamber, Shire, and BGTA.

• Launch a digital platform featuring regional maps, itineraries, and storytelling.

• Initiate activation projects such as creative trails and signage.

Phase 4: EMBED – Build Capacity and Measure Impact

July 2027 – August 2028

Focus: Long-term sustainability and performance evaluation.

Key Actions:

• Develop a Tourism Investment Prospectus to attract aligned businesses.

• Deliver training programs for local operators in marketing and cultural protocols.

• Prepare a follow-on Three-Year Implementation Plan (2028–2031).